Q: 우리의 커뮤니케이션 타겟은 여대생 전체인가?
“모두에게 다가서고자 하면
어느 누구에게도 다가서지 못한다”
- 성공하는 광고의 숨은 심리 中 -
Sex and the City
Fashion
그녀처럼 입고 싶다
Beauty Secret
그녀가 쓰는 화장품을 쓰고, 그녀처럼 몸매 관리를 한다
Life Style
그녀처럼 먹고, 마
Asia World Islamic Banking Conference (WIBC) 2010 (June)
The BIT 3rd Annual World Congress of Cancer 2010 (June)
SPORTELAsia 2010 (March)
The 11th Asian Banker Summit 2010 (April)
LIVE! Singapore 2010 (June)
ScreenSingapore
Asia Fashion Exchange (AFX) (April)
Singapore International Water Week (SIWW) (28 June to 2 July)
Youth Olympic Games (YOG) (August)
Singapore Internat
3. Cultural environment
1) Prevalence of Lookism
- Recently, a plastic surgery and an online recruit company conducted a survey on the importance of appearance to 1,264 people. 98% of the respondents said "Appearance influences the success in the interview," and 94% of interviewers confessed that they consider the appearance of the applicants during the interview.
2) New words for fashionable
III. Fashion Retailer Overview
a) Global
Polo Ralph Lauren Inc. is an American fashion company founded by American designer Ralph Lauren in 1967 (RL 10-K, 2010). Ralph Lauren’s products reflect a “timeless and innovative American style.” The Company’s consistent emphasis on innovative and distinctive designs has been an important contributor to the prominence, strength and reputation of
I. First Foreigner
1. Where's the best & worst place to live in Korea? Why?
The best place to live is Derck Jock Island which is located near Inchon City, because there is very clean & quiet.
I don't know where is the worst place to live in Korea.
2. What do you think about Korean Fashion Trends? Why?
I don't like Korean Shoes. Because Korean Shoes are so cheesy.
3. What do you th
1) HISTORY
The Cubans have smoked a cigar very long time ago. In 1492, Columbus arrived Cuba. And he saw that Cubans smoked rolled round tobacco leaves. So The origin of cigar is much more than 500 years.
After the Spain conquered the Cuba, By the Spanish cigar was quickly spread throughout Europe. And cigar became the symbol of high society.
2) THE REASON FOR THE DEVELOPMENT
Cuba i
1.Fast-fashion?
Trend in which clothes move from the designer’s workroom to stores in the fastest time possible in order to capture the market
STRATEGIES OF FAST FASHION
Trend design
Reasonable price
Small quantity of production
High product turnover ratio
중략
Vertical Integration
Zara controls most steps on the supply-chain
Greater control over the supply chain
확장하는 유통망
(1) 영국 3층 규모의 플래그십 매장 이나 프랑스 라데팡스 플래그십 매장 입점, 늘어가는 중국과 러시아 시장의 유통망에 이어 미국 유통망 구축
(2) 높은 인지도, 뛰어난 디자인 감성을 갖춘 JIL Sander와 제휴는 UNIQLO에게 성장과 유통망 확장에 날개를 단 것과 같은 효과
(1) 유니클
fashion market’ mentions that Dongdeamoon is the place which is full with many groups of fashion stores.(Hong & Lee, 2007) The main features of this place are traditional store group, east store group, new west store group which is oriented to retail. So, these days, the proposition of wholesale gets smaller and proposition of retail gets larger. The most specific feature is value chainstructur
Marriage matching business can be leveraged by strong partnership with other companies in many areas
China Mobile 70% , China Unicom 20% China Telecom 10%
China Mobile : Expanded overseas, with the purchase of Parktel in Pakistan
Customer base mostly in rural places
China Unicom : Potential to expand its business/ Operates throughout major cities/ Innovating its infrastructure by coop